An inside look at the world of drug presentations

http://www.scpr.org/news/2016/07/01/62183/an-inside-look-at-the-world-of-drug-presentations/

Critics say the system is flawed because it’s paid for by drug makers with a financial stake in the outcome.

Presentations sponsored by pharmaceutical companies only focus on one drug and do not include all the options available, including generics, says R. Adams Dudley, Director of the Center for Healthcare Value at the University of California San Francisco.

“They’re going to emphasize the education aspect of it but they wouldn’t pay for it if it did not lead to sales,” he says.