Can we take the long view on physician strategy?

Editor's note: Taking the long view | Campaign US

It feels like a precarious moment in health systems’ relationships with their doctors. The pandemic has accelerated market forces already at play: mounting burnout, the retirement of Baby Boomer doctors, pressure to grow virtual care, and competition from well-funded insurers, investors and disruptors looking to build their own clinical workforces.

Many health systems have focused system strategy around deepening consumer relationships and loyalty, and quite often we’re told that physicians are roadblocks to consumer-centric offerings (problematic since doctors hold the deepest relationships with a health system’s patients).

When debriefing with a CEO after a health system board meeting, we pointed out the contrast between the strategic level of discussion of most of the meeting with the more granular dialogue around physicians, which focused on the response to a private equity overture to a local, nine-doctor orthopedics practice. It struck us that if this level of scrutiny was applied to other areas, the board would be weighing in on menu changes in food services or selecting throughput metrics for hospital operating rooms. 
The CEO acknowledged that while he and a small group of physician leaders have tried to focus on a long-term physician network strategy, “it has been impossible to move beyond putting out the ‘fire of the week’—when it comes to doctors, things that should be small decisions rise to crisis level, and that makes it impossible to play the long game.”

It’s obvious why this happens: decisions involving a small number of doctors can have big implications for short-term, fee-for-service profits, and for the personal incomes of the physicians involved. But if health systems are to achieve ambitious goals, they must find a way to play the long game with their doctors, enfranchising them as partners in creating strategy, and making (and following through on) tough decisions. If physician and system leaders don’t have the fortitude to do this, they’ll continue to find that doctors are a roadblock to transformation.

A year of fewer, but larger, health system deals

Overall health sector M&A activity bounced back in 2021 across nearly every subsector except one: hospitals, which saw a significant decrease in deal volume. Drawing on data from Kaufman Hall, the graphic above shows the scale of the most recent wave of health system consolidation, driven by last year’s eight “mega-mergers” between entities with over $1B in annual revenue each. 

While the total number of hospital transactions decreased, the average seller size increased, with the total valuation of all hospital M&A activity nearly tripling from 2020 to 2021. With a dwindling number of independent hospitals left, health systems are pursuing larger combinations with their peers, to achieve greater scale and maintain economic “relevance.”

But as systems who have struggled to complete such mergers can attest, getting a larger deal across the finish line isn’t easy. The path to hospital consolidation now hinges on navigating complex organizational structures and issues of cultural compatibility, in addition to simply identifying “synergies” and avoiding antitrust pitfalls.

Researchers link Epstein-Barr virus to multiple sclerosis (MS)

Does Epstein-Barr Virus Cause MS? Study Shows EBV Increases Risk of Disease  |

A study of 10M blood samples from active-duty military members, published in the journal Science, found that contracting the Epstein-Barr virus (EBV), best known for causing mononucleosis, was associated with a 32-fold increase in getting an MS diagnosis. While experts were cautious not to conclude that EBV causes MS, it appears to at least be a trigger. What’s left unanswered is how EBV, which is infects an estimated 90 percent of Americans by age 35, leads some to develop MS, while the vast majority do not.  

The Gist: It’s rare to have such a large, well-designed epidemiological study show a definitive and clear link between two diseases. Several viruses, including EBV and the human papillomavirus (HPV), have been linked with cancer; while more research is needed, it is theoretically possible vaccines targeted at EBV could reduce the risk of multiple sclerosis and certain cancers, similar to how HPV vaccines have successfully in lowered cervical cancer risk. 

And with such a large portion of the global population expected to be infected with COVID-19, it will be critical to monitor whether that virus, too, is linked to the development of other diseases years later.

Babylon Health goes on a spending spree to boost its value-based care capabilities

Babylon Health Expands Value-Based Care Model in California | HealthLeaders  Media

The digital health company Babylon recently completed a deal to acquire health kiosk manufacturer Higi Health, followed by an announcement this week that it is also buying episodic care management company DaytoDay Health. London-based Babylon, which went public last October, has moved quickly into the US market, acquiring two independent physician associations in California last year, and expanding its at-risk Medicaid contracts across five states. 

The Gist: Babylon has long rejected being called a “virtual care” or “telehealth” company in favor of being called a “digital-first value-based care” company. It now claims to manage more than 350,000 lives worldwide, which are the driving force behind its strong financials. 

We’d expect Babylon and other digital-first companies to seek out avenues to “own” attributable lives, as pure-play telemedicine services become increasingly commoditized.