http://www.fiercehealthcare.com/hospitals/ascension-reveals-new-unified-branding-campaign

There will no longer be any doubt whether a hospital belongs to the Ascension health system. This week the nation’s largest non-profit health system rolled out plans to rename all 2,500 of its sites of care under its brand name.

Hospitals in Michigan and Wisconsin, its two largest markets, will be among the first to adopt the new name, the organization announced. The Catholic health system includes 141 hospitals in 24 states and the District of Columbia.

The branding strategy aims to make it clearer and easier for patients to access and navigate care within the system.

The switch began on Tuesday, as Ascension changed the name of its 15 Michigan hospitals and 24 Wisconsin facilities–for example, Detroit’s St. John Providence Hospital will become Ascension St. John Hospital.