The Soul of a Corporation


We know from an infamous Supreme Court ruling that corporations are people. They may be heartless, like the pharmaceutical company that jacks up the price of a lifesaving drug. Or clueless, like Pepsi with its latest ad solving racism by having a fashion model give a can of colored sugar water to a cop.

But can a corporation also have a soul? If the answer is yes, that soul passed on to higher ground a few days ago, when Mary Anderson, a co-founder of the outdoor retailer REI, died at the age of 107.

The wonder is not that she lived to triple digits. She loved clean air, a good fight and a well-told joke. The wonder is that someone born in 1909, when many veterans of the Civil War were still arguing over slavery, could live to see her common-sensical values flourish in an otherwise unrecognizable brave new world.

 

 

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