FROM NOW ON, IT’S ADVENTHEALTH

https://www.healthleadersmedia.com/strategy/now-its-adventhealth

Related image

The name change brings together 30 brands under one banner, with an emphasis on patient-centered care and easy access to healthcare resources.


KEY TAKEAWAYS

Starting today, nearly 50 hospitals and 1,200 care venues will fall under the AdventHealth brand.

The name-change is part of a system-wide effort to become more consumer-centric, with an emphasis on patient convenience and ease of access.

AdventHealth brand launch accompanied by “feel whole” ad campaign.

Adventist Health System on Wednesday changed its name to AdventHealth.

The Altamonte Springs, Florida-based health system announced the name change in August, and said its nearly 50 hospitals and more than 1,200 care venues in 10 states adopt the AdventHealth name and logo beginning Jan. 2.

The name change is part of a system-wide brand transformation to become what AdventHealth called “a more consumer-centric, connected and identifiable national system of care, enabling consumers to easily distinguish locations and services across its vast care network, which serves more than 5 million patients annually.”

“This is a historic day for our organization, and I can’t be more excited about the direction we are heading,” Terry Shaw, president/CEO for AdventHealth, said in a media release.

“Our facilities and team members are galvanized around one name, brand and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers,” Shaw said.

In addition to the name change, AdventHealth launched a consumer-centric website with a user-friendly interface for system searches, appointment scheduling, and self-service payment options.

“Historically, we have consisted of about 30 brands,” Shaw said. “Now, united as AdventHealth under one brand promise, we are striving to provide preeminent whole-person care, focused on helping consumers seamlessly navigate from one care setting to the next and committed to never discharging anyone from our care.”

The new AdventHealth signage is being put on hospitals and other facilities, and a national advertising campaign featuring the “feel whole” message is also underway.

“OUR FACILITIES AND TEAM MEMBERS ARE GALVANIZED AROUND ONE NAME, BRAND AND MISSION, AND IN DOING THIS, WE WILL DELIVER ON OUR PROMISE OF WHOLENESS AND MAKE THE HEALTH JOURNEY EASIER FOR CONSUMERS.”

 

Carolinas HealthCare is changing its name — here’s why

https://www.beckershospitalreview.com/hospital-management-administration/carolinas-healthcare-is-changing-its-name-here-s-why.html

Image result for atrium health system

Carolinas HealthCare System, a 40-hospital system based in Charlotte, N.C., has changed it name to Atrium Health.

Officials said the new name reflects the system’s evolution from a single hospital to a health system with a strong regional footprint.

“It’s quite remarkable to think back to our humble beginnings in 1940, when a group of ambitious, young clinicians answered the call to serve everyone and opened our doors as Charlotte Memorial Hospital,” said Atrium Health President and CEO Gene Woods. “Now, nearly 80 years later, our doors remain open, and we’ve helped our community thrive. As we have maintained our mission to serve all, we have also evolved. Our new name reflects our organization today and where we are going in the future to make a greater impact for the people we will serve.”

The health system evaluated more than 100 names and conducted consumer research on a few of them before making a decision. The system said Atrium was selected because of its meaning: a place filled with light; the chamber of the heart where every heartbeat begins; and a gathering ground where diverse thinkers come together and connections are made.

Although the system is changing its name, the organization will keep elements associated with the Carolinas HealthCare System brand, including an updated “Tree of Life” icon.

“Our Tree of Life is strong and our mission to provide care for all will not change,” Mr. Woods said. “Atrium Health will allow the organization to grow and impact as many lives as possible and deliver solutions that will help even more communities thrive.”

The system said full implementation of the new name would take about two years, and changes to signage at hospitals and other care locations will begin at the end of 2018. Advertisements will immediately begin to carry the new name.

The name change comes as Atrium Health is pursuing a merger with Chapel Hill, N.C.-based UNC Health Care. The two systems signed a letter of intent to merge in August 2017. The combined entity would control more than 50 hospitals.