You can also layer on lots of beautiful pictures and graphics to grab people’s attention, but visual candy does not substitute for a strong argument and a compelling story. I may find your images engaging, but if they don’t tell me what to do or what I must learn, I may just remember your talk as a “good presentation,” and never take any action as a result.
Above all, a well-crafted presentation gets people to focus their attention and their efforts. And focus is something we all desperately need when so many other tools are distracting us instead of making us more productive.
Therefore, Espinoza and Schwarzbart recommend that leaders treat those they are leading with dignity and follow Hick’s 10 Essential Elements of Dignity: