We’ve both received care from of Portland, OR-based Zoom+Care when traveling, and are big fans of its highly efficient, consumer-centric clinic design and urgent care model. We’ve heard reports from across the country that urgent care visits have been slow to rebound as in-person healthcare services have reopened (no surprise that people are reticent to return to a care setting where sitting in a waiting room next to a coughing patient is often part of the experience).
We wondered if Zoom+Care, with scheduled appointments and operations that largely eliminate the wait, had fared any better, and recently we caught up with Torben Nielsen, the company’s CEO, to hear about his experiences across the past three months. As COVID-19 hit in March, Zoom+Care quickly eliminated self-scheduled visits and took many of its 50 clinics offline, requiring all patients to be triaged virtually before any in-person care. The company had a robust chat visit function already in place, and like most health systems, quickly brought video and phone visits online in the first weeks of the pandemic.
They’ve now delivered more than 30,000 virtual visits. With 34 percent of virtual visits coming from patients in markets where Zoom+Care does not have clinics, telehealth has driven rapid expansion into new markets, presenting both opportunities (virtual demand highlights where to site new clinics) and challenges (the need to quickly develop referral relationships for the 10-20 percent of telemedicine patients who would benefit from in-person follow-up).
Telemedicine visits have continued to grow even as self-scheduling was turned back on and in-person volume returned. Nielsen thinks centralization will be a big part of their ongoing virtual care strategy. Over the years Zoom+Care learned that chat visits required a different provider skill set, necessitating a dedicated team—and the same is true of phone and video visits. They’re also exploring what specialty care can be managed virtually, and the best modes to deliver it.
Case in point: it’s no surprise that a visually-oriented specialty like dermatology is well-suited for virtual. But with the grainy images of videoconferencing software, telemedicine falls far short of chat-based care, where a patient can send a high-resolution image and text back and forth with the provider. Given that payment for chat visits falls fall short of video visits, Zoom+Care is now exploring new relationships and economic models to support a multimodal, multispecialty care model.
A fascinating conversation, and confirmation that creating the ideal access platform will require not just layering telemedicine on top of the existing “physical” clinic footprint, but redesigning the entire care journey to create a seamless and connected access experience.